Sustainable Entrepreneurship: Balancing Profitability and Social Responsibility in the21st Century

Abstract

The concept of sustainable entrepreneurship integrates the pursuit of economic profitability
with a commitment to social and environmental responsibility. As global challenges
intensify, entrepreneurs are increasingly expected to address societal issues while maintaining
business viability. This paper explores the dimensions of sustainable entrepreneurship,
highlighting how modern businesses can balance profitability with social responsibility. It
reviews current practices, challenges, and strategies for fostering sustainability in
entrepreneurship, and proposes a framework for aligning business success with social impact.